Google Punishment - Over Optimisation Penalty.

For many people this phenomenon "over optimization penalisation" aka google sandbox is still unknown .

Website possessors, in order to get organic traffic through search engines, are seeking to optimise the webpage. Whether they do it consciously or by mistake (or lack of knowledge) it's possible for someone to get penalised by Google, because the search engine robot " considers " that a someone tried to wander.

Almost anybody knows that the most important thing for Google is that its users to obtain relevant and quality results , and has no interest for optimized pages to get high Page Rank . During page optimisation many people try to give the impression of an important site but this view is not what a search engine like Google chooses .

If a highly optimised website appears as the 300-400 result or lower and the pages before of the website are much weaker, or are not relevant enough, than you should ask yourself if your website is under google penalization .

Overcrowded keywords (Keywords stuffing).
It's considered keyword stuffing if the page and meta tags use the keywords too often or the keyword frequence is too high .

Disguised or hardly recognizable text.
Text that is on the page but it's invisible to subscribers, this way subscribers and search engine see different things. Penalisation can appear for alphabetic characters to small or text that has apropiate color to background .

Doorway pages .
Doorway pages are pages made for search engines and can't be accesed by subscribers from the main site , and can be accessed only through hidden data links.
Paid data links.

Google search engine doesn't like if you try to increase artificially the value of your internet site so he tries to find and mark with a value less the paid links . This is doable . Google search engine tries to conclude the problem by keeping track of pages that specialise in trading backlinks. It is interesting that there are some collections of links, where we only get a free backlinks and yet they are valuable .

Redirects
Using a technique that redirects visitors to a page dedicated to this aim without being redirected the search robot too. In most cases where this technique is used, the home page where the redirection is made it's a beautiful page with rich content that is not dedicated to the subscriber, but only to the robot search, so the reader is redirected to another page .

This is the worst crime that can be done to a search robot .

My recommendation is to avoid any situation which results in any penalisation. There are many peoples who search the limit where they can go without penalization , but I say let sleeping dogs lie, because on long term, only honest work can bring us winner . Maybe it will take months , but at least we can sleep peacefully.

What can you do if we are already penalized?
First you have to search the cause of penalisation, then you have to eliminate it. After that, you should asking reconsideration from the Google search engine.

Unfortunately many times I've discovered about similar cases when a company has changed the webpage and the webmasters have vowed to optimize the new page so that visitors will not mark anything from it, but for the Google search engine this change was obvious. After that maybe the business enterprise worked for a while , but then vanished from the rankings page, because Google's search engine algorithmic program is forever working-up and updating, and a new translation may already be observing tricks for the old version. It's not deserving using these methods because they do not know what measurements will be taken by the Google search engine, it can detect cheat and so punish , after which it will be hard to get back into top rankings.

The conclusion is that in any case, if you engage someone to make you a Webpage, you must elucidate from the start the start that he must use only legal methods during construction . In addition , there are certain optimization operations that have to be made by the proprietor of the web page (because they may apply only to completed Web pages), when all the obligations are already in the hired men of the owner .



To read more about Search Engine penalty, visist http://seocoach.org